Difference between Traditional Store and Chain Store

By: Unknown on 7:52 AM

Difference between Traditional Store and Chain Store

	TRADITIONAL STORE	CHAIN STORE
Product	Various types of product but from limited brand only and in small volume	Various types of product with different types of branded product and in large volume.
Credit facilities	Credit facilities is given to the customer.	Only cash purchase
Place	Usually situated near a residential area in order to be convenient to consumers	Primarily located at high consumer traffic locations
Price	Price of the product is high because there are lots of distribution channel involved	Price of the product is low in certain product because of directly purchased from manufacturer and purchased in large volume.
Promotion	No promotional activities because its target group are from that local area.	Highly promotional activities are done.
Space	Space Constraints/lower rent	Large space and higher rent
Owner	Owner himself is shopkeeper	Owner himself is not shopkeeper
Service	Shopkeeper serve	Self service
Working Hour	Extended working Hour.	Fixed working Hour.
Investment	Low investment as compared to Chain store. Sole Enterprises	Huge investment and high involvement of partnership. Partnership Organization