DANFOSS COMPANY
BRAND POSITIONIN
Brand
Positioning
Engineering Tomorrow” – a global brand
positioning that is new, innovative and extremely exciting to everyone.The concept was introduce in 2010 that
describes Danfoss overall strategy of “Core & Clear”. The strategy demonstrates that the
company doesn’t wants to sit ideal rather they are looking to stand out for
innovation and creativity. The company is more focused on their
future agenda – to seize growth opportunities in market around the world.Danfoss Brand positioning demonstrates
the commitment of the company, not only to rest on its leading position in the
global market, but to push forwards to be different.
In simple terms, they are looking –
always looking – to the future… and “Engineering Tomorrow” will form the
foundation for that future.Mostly Danfoss product are targeted for
all sectors :
For Residential (Cooling & heating,
Renewable energy, Pumps) Commercial and Manufacturing Industries
(AHU, Chiller, Motors, Compressor, Refrigeration, Ac Drives etc)
No comments:
Post a Comment