Sunday, January 11, 2015

DANFOSS COMPANY\ BRAND POSITIONING



DANFOSS  COMPANY  BRAND POSITIONIN







Brand Positioning
 Engineering Tomorrow” – a global brand positioning that is new, innovative and extremely exciting to everyone.The concept was introduce in 2010 that describes Danfoss overall strategy of “Core & Clear”.  The strategy demonstrates that the company doesn’t wants to sit ideal rather they are looking to stand out for innovation and creativity.  The company is more focused on their future agenda – to seize growth opportunities in market around the world.Danfoss Brand positioning demonstrates the commitment of the company, not only to rest on its leading position in the global market, but to push forwards to be different.
 In simple terms, they are looking – always looking – to the future… and “Engineering Tomorrow” will form the foundation for that future.Mostly Danfoss product are targeted for all sectors :
For Residential (Cooling & heating, Renewable energy, Pumps) Commercial and Manufacturing Industries (AHU, Chiller, Motors, Compressor, Refrigeration, Ac Drives etc)




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Thursday, January 8, 2015

A case Study on “Wal-mart”

Knowledge Management

                                                                   
A case Study on“Wal-mart” 




 Wal-Mart is an American multinational corporation running a chain of large discount departmental stores and warehouse in several countries. Wal-Mart inc. was started in 1962 and incorporated officially in 1969 and began trading stock as a publicly held company in 1970. At current, Wal-Mart international experiences a rapid growth and it has acquired 4, 573 stores along with 730, 000 associates evident in 14countries that are out of the US continent. The company has wholly owned operations in Brazil, Argentina, Canada and the United Kingdom. In addition to these wholly owned international operations, Wal-Mart has several joint ventures in China as well as a number of majority owned subsidiaries. Wal-Mart operates under different banners in most of its international stores but they all work towards the same  goal; enabling their customers save money and live a better life.

Knowledge management refers to the practices and strategies that a company uses in an attempt to create distribute and enable adoption of strategic insights and specific experiences (O'Leary,2002). This knowledge can be embodied in either individual or organizational practices or processes. Successful business firms and companies have committed hefty investments towards development of internal knowledge management efforts. One such company is Wal-Mart Stores Inc. which through this effort has emerged the world’s largest corporation.

Knowledge has to be organized for it to be useful and valuable. Depending on what use will be made of it, knowledge should be organized differently. Addicott et al, (2006, identified four dimensions to knowledge management. These are connectedness, completeness, perspective and congruency.
Creation of knowledge is brought about through recognition of gaps existing in an organization’s knowledge management practices. Choo, (2002), says that knowledge gaps can stand in the way of problem solving and decision making and therefore hinder development of new products. Choo developed a model for decision making which aids in knowledge management. This model involves identifying and evaluating alternatives by processing all information and knowledge collected up to date.
In its efforts at developing and nurturing insightful knowledge management skills, Wal-Mart focuses on its organizational objectives which specifically include improved business performance, innovation, competitive advantage as well as continuous improvement of business operations and processes.
The company’s knowledge management incorporates such important issues as formal apprenticeship, discussion forums, corporate libraries, mentoring programs and professional training. The company also employs specific adaptations of such technologies as expert systems, knowledge bases, group decision support systems, intranets, knowledge repositories and also computer supported cooperative work.

Importance of knowledge management at the Wal-Mart stores

 Wal-Mart stores have created an indelible mark in the retail business industry. The companies' knowledge management methods have empowered it to center its key business operations into cutting operational beds and developing a quality for its shareholders. Viable knowledge management at the Wal-Mart stores is generally helped by its introducing of huge budgetary increases on yearly production. Improved worker aptitudes as restricted of upgrading successful information administration by the organization has demonstrated to a great degree fruitful in countering difficulties experienced debilitating its general mission (O'leary, 2002).

The stores viable and dependable information administration abilities have improved productivity in administration conveyance and client mind and improvement of extraordinary rivalry. The administration's learnedness concentrates on fortifying the staff by method for transformational authority. The organization plans dialect to its representative's dedication, ingenuity and great behavior and this has come path into guaranteeing long administration in obligation by the representatives. Well-suited information administration in the organization has empowered it to agreeably comprehend all issues identified with authoritative practices and direct and additionally settle on choices and find such issues as hostility. Wal-Mart's human asset administration methodologies are utilized mainly to empower the association and its endless cluster of limbs deal with their managerial exercises through coordination of representative related procedures.
The association executes human resource strategies considering the current state of its business operations and in addition its future objectives and targets (O'leary, 2002).

How the stores apply Knowledge Management in Human Resource Management

Larger part of common knowledge management techniques keep going for a generally short while and may require to be re-assessed on half-year or yearly premise to guarantee that the procedures are both in accordance with the course of the organization's goals furthermore mull over the circumstances in the business and the world. Successful knowledge management has helped Wal-Mart characterize its objectives furthermore goes about as a manual for help workers recognize their significance in the organization and how to connection this with the organization's general destinations.


 Knowledge management as to correspondence and input at the Wal-Mart

At the Wal-Mart stores, information administration is made into utilization as to peace promotion and thusly, a complex arrangement of understanding clashes has been made. Administrators at the Wal-Mart have succeeded essentially because of their capacity to man oeuvre the staff into undertaking positive changes.

The administration is constantly prepared to guide and ensure the staff by giving lucid assets through which the staff and the administration can impart their insight administration encounters and the administration is constantly prepared for surprising issues raised by the staff. Nature's turf at the Wal-Mart stores empowers cooperation with extraordinary concentrate on future growth.the Wal-Mart stores has figured out how to introduce another manifestation of worker inspiration that concentrates on representative maintenance till retirement and gives yearly remunerates to best performing workers with incredible accentuation on examinations and also probability in execution and benefit

The degree of knowledge management

In the Wal-Mart occupations are constantly checked completely to guarantee that staff and managements mix for one focus of benefit and focused on undertakings. Constant requirement for benefit is key for changes recognizable proof. Help in execution for staff has fundamentally hoisted the examination times in this manner empowering consistent mixing in the middle of chiefs and staff (Wolpert, 2001).
Advancements for staff every year by "at work Training" attain a more noteworthy extension in execution of the profit and execution of staff and chief. At any minute, examination giving it important to staff by pay evaluation expands good and inspiration of all workers.

Wal-Mart's idea map

The need to have a sound information administration framework is one key main thrust behind Wal-Mart's prosperity. Wal-Mart routinely has created and consistently evaluates the extent of its knowledge management Endeavor. The enterprise's experience has demonstrated that disappointment to stay informed concerning changes in knowledge management can prompt unfriendly elicitation exertion that may well go into bearings that don't serve the objectives and goals of the business (Terreberry, 1968).

Wal-Mart's genuine elicitation of information takes distinctive structures and these can be classified extensively into those which are immediate and the backhanded. Immediate systems for inspiring learning happen in a joint effort with master projects and are extremely proficient in information administration. These are looked over an incomprehensible show of systems some of which are based upon meetings and investigation of well known procedures. Circuitous systems for inspiring information are then again upgraded through study or utilization of pertinent data assets as can be recognized by learning specialist. Knowledge management and elicitation prepare in that capacity prompts formation of idea maps that are incorporated in the organization's information models.

Conclusion

Despite the fact that information administration exercises are everywhere in the extent that Wal-Mart stores is concerned distinction as to engineering improvement and its consequent usage, the stores have not yet completely harvested all the profits that accumulate from its execution. Late investigates on the organization's quest for knowledge management methodologies have exhibited on the relationship between mechanical speculation and change ready to go execution. All things considered, the partnership is by all accounts faring great concerning the path in which it is actualizing information administration not just as a method for improving benefit and budgetary development additionally as away of staying focused in a turbulent universe of organizations.

Starting now, the organization is battle with its heading position in the retail business on the worldwide scale yet at the same time has more work ahead to guarantee that it holds this instructing position. The acknowledgment of this will most likely rely on upon the partnership's capacity to reinforce up its knowledge management systems furthermore concentrate on offering administrations and items that help. Wal-Mart hopes to upgrade its future operations through the application of present day knowledge management procedures. This will, all things considered, bring about enhanced representative preparing, development, well-suited responsiveness furthermore a positive arranged hierarchical society.



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Critical analysis on The use of tacit knowledge within innovative companies

Knowledge Management
Critical analysis on

The use of tacit knowledge within innovative companies: Knowledge management in innovative enterprises





Introduction:
“Journal of knowledge Management” Vol. 12 No. 1 2008 published by Ragna Seidler-de Alwis and Evi Hartmann mainly focuses on the use of tacit knowledge within innovation organization. The effort that organization can do to promote knowledge sharing in order to improve successful innovation. How companies make use of tacit knowledge, identification of key levers for tacit knowledge management and the positive impact of tacit knowledge for innovation success.
Innovation is a process of making changes (big or small) to an existing product, process or service which finally adds value to customers. Conversion of tacit knowledge into explicit knowledge helps any organization to make changes in their product, process or services leading towards growth. As company growth take place it can generate huge revenue and can increase its productivity rate. So, all this happens when sharing of knowledge take place between individuals. Sharing of knowledge within organization helps to formulate new ideas and these ideas leads your company towards innovation phase.

This article concentrates on the part of inferred information in development administration. How implied information helps organizations further bolstering addition good fortune. The immense scope of chances for organizations towards development. Thus, the article has highlighted creation, accessibility and exchange of inferred learning inside an association. Part of inferred information in affecting advancement transform in organizations which heads towards achievement. As implied information is exchange inside association, hindrance to such learning exchange is likewise portrayed. The article likewise portrays about express information. Such information can be picked up or caught through different sources effectively however unsaid learning for this situation is an exceptional one and is wellspring of point of interest to each organization. The exchange of unsaid learning leads organizations towards advancement stage. It sums up how singular worker thought can together help towards development.

Analysis:
To achieve innovation success a smooth interplay between tacit knowledge and innovation management is required. Tacit knowledge forms the foundation for building sustainable competitive advantage. The objective of this article is to examine how tacit knowledge transfer affects the company’s innovation capability. The role of tacit knowledge in achieving innovation success. The way company creates new knowledge and the way they transfer such knowledge to achieve innovation. The way company defines problems and then actively develops new ideas and knowledge to solve them. Knowledge management is all about the way people manage, share and finally apply knowledge and ideas to bring changes. Knowledge as explicit and tacit. Nonaka et al. (2000) and other authors such as Kikoski and Kikoski (2004) describe explicit knowledge as what can be embodied in a code or a language, and as a consequence it can be verbalized and communicated, processed, transmitted and stored relatively easily. Such knowledge can be shared in the form of data, manuals etc. In contrast, tacit knowledge is not codified, it is not communicated in a “language”, it is acquired by sharing experiences, by observation and imitation (Kikoski and Kikoski, 2004; Hall and Andriani, 2002). 

All that matters is about knowledge creation, sharing and application in a right way to gain competitive advantage. And it can happen through interaction between explicit and tacit knowledge. Kikoski and Kikoski cite two philosophers (H-G Gadamer; H.Lipps) who refer to tacit knowledge as personal knowledge that each individual possesses that is unique and once unlocked can be a creative contribution in an organization. And every creative and unique knowledge leads organization towards success. For every organization who seeks to be successful has to create an environment which encourages each and every employee to verbalize their tacit knowledge. There should be free environment for employees to create, share knowledge among each other and finally link all those knowledge together to innovate something new. New knowledge always begins with the individual and it is individuals who can contribute towards organization innovative process.
To make things happen there should be better communication between employees, there should be interaction among each other to create knowledge. Nonaka et al.(2000) has conversation process into four modes:
Ø  Socialisation (from tacit knowledge to tacit knowledge)
Ø  Externalization (from tacit knowledge to explicit knowledge)
Ø  Combination (from explicit knowledge to explicit knowledge)
Ø  And Internalization (from explicit knowledge to tacit knowledge)
These four modes of knowledge conversation form a spiral, the SECI process.

Problems:
Szulanski’s empirical analysis came up with three barriers that has encountered problem in the transfer process.
Ø  The ambiguity of tacit knowledge which needs to be transferred.
Ø  Lack of absorptive capacity
Ø  Interconnected obstacle to smooth transfer
Other barrier are the lack of motivation by sender and receiver, emotional factors such as power, trust, like/dislike seem to play an important role within transfer of tacit knowledge (Cook and Cook, 2004)

Recommendation and Conclusion:

The society of the undertaking firmly impacts the exchange exercises in this manner to happen things better there ought to be an atmosphere of openness and trust. There ought to be overseen association structure that empowers correspondence which helps in imparting learning among employee's. Each association ought to have its acceptable objectives and goals. To evacuate obstructions, association ought to concentrate on human-related components, for example, inspiration, duty, trusts and prizes. Representatives must be since its getting late, space, and chance to exchange and impart their implied information. Organizations ought to recognize learning progressive systems keeping in mind the end goal to productively and adequately investigate the exchange of inferred information with association. Thus, proper transfer of tacit knowledge is of great significance for the success of innovation.
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Difference between Traditional Store and Chain Store


Difference between Traditional Store and Chain Store




 TRADITIONAL STORE

CHAIN STORE


Product

Various types of product but from limited brand only and in small volume


Various types of product with different types of branded product and in large volume.


Credit facilities


Credit facilities is given to the customer.


Only cash purchase


Place


Usually situated near a residential area in order to be convenient to consumers


Primarily located at high consumer traffic locations


Price


Price of the product is high because there are lots of distribution channel involved


Price of the product is low in certain product because of directly purchased from manufacturer and purchased in large volume.


Promotion


No promotional activities because its target group are from that local area.


Highly promotional activities are done.


Space


Space Constraints/lower rent


Large space and higher rent


Owner


Owner himself is shopkeeper


Owner himself is not shopkeeper


Service


Shopkeeper serve


Self service


Working Hour


Extended working Hour.


Fixed working Hour.


Investment


Low investment as compared to Chain store. Sole Enterprises


Huge investment and high involvement of partnership. Partnership Organization

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