Concept
of financial service marketing
Financial Services Marketing
makes sales forces more effective.
By effective, we mean
selling more and selling faster. We work with banks and other financial service
firms to improve their capabilities in selling and building relationships with
business and high net worth customers.
We do this by creating and delivering
action-oriented marketing programs, sales initiatives and sales training that
bridge the gaps in insight and impact, systematically improve sales performance
and build lucrative long-term relationships with high value customers.
Role of
financial service marketing
Financial Services Marketing offers students an
opportunity to gain knowledge and develop skills related to the financial
services industry. In this course the student will study the impact of today's financial markets on the economy and in
consumer decisions
With the financial services
industry currently going through a transformation, management’s challenge is to
provide the leadership to displace the status quo and create a culture of
opportunity.
Early adaptors who apply the
concept of “integrated marketing" on an organization-wide basis will not
only develop a customer-orientated culture, but also create opportunities for
innovation, improved performance and incremental profitability.
- Innovative, results driven marketing programs and
campaigns
- Impactful and engaging marketing communications and
collateral
- Market research that generates learning while actually
stimulating sales
- Marketing training for sales teams who want to improve
performance
- Business strategy and sales force development
consulting
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